Earlier this month, eMarketer wrote about a study conducted by The e-tailing group and Power Reviews that again underlined the fact that a big chunk of Internet users research online before making any type of purchase.
They hold the opinion that conducting their own research online saves their time and makes them confident about their purchases. You probably knew that. Confidence, peer-to-peer, user reviews, influence, social media, trust, online media and information gathering prior to actual purchase are closely related.
The study also found that the sites of retailers play a critical role in the research phase of the buying journey of “consumers”. Now, isn’t that great news?