email marketing tips

Email marketing tips: the best day to send B2B emails

Often people ask me when is the best day to send their emails. I always give the same answer: “it depends”. Then they ask me from what it depends, and I answer “from many things”.

To know what these “many things” are, there are many elements to consider: the target audience, the type of content, the purpose of the emails, the list goes on.

Of course there are some general rules, but I still think the best way to define the ideal day to send your B2B emails (and emails in general) is simply by asking it to your recipients and of course by testing.

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Email marketing tips: make sure your first URLs and call to action are visible without scrolling

In offline direct mail the call to action often comes at the end of the first paragraphs or even
at the end of the letter. In email marketing this is completely out of the question.


Place your call to action at the very beginning of your message, preferably in the first lines.
If recipients must scroll down to find out the reason for your email, many of them will not take the effort and thus never see your CTA.


A link that is visible without scrolling provides a higher click-through rate for your email marketing campaigns. With a clickable URL and call to action in the beginning of your email, the recipient immediately knows what to expect and he has the opportunity to accept or refuse it right away. If he wants more information he will scroll down.