Email is the preferred channel of communication for US consumers, followed by direct mail, social media and finally telemarketing.
These are the findings of a survey conducted last year by smartFOCUS, an international provider of multi-channel marketing software and services.
When asked to rank their preferred methods of receiving marketing messages from vendors, the majority of respondents (62%) said that email was their preferred channel of communication, followed by direct mail (23%), then social media (13%).