As I said on the last day of 2009, I am going through some stuff I wrote elsewhere in the last months of last year and through some opinions and facts about email marketing and social media marketing.
Here is a post about an eBook, that you can still download, called ‘The Seven Deadly Mistakes of Social Media Marketing…And How to Avoid Them’.
It’s written by Len Cercone of communication agency CerconeBrownCompany.
The most used tactical metrics in email marketing still include the ‘open rate’ and the ‘click rate’ or ‘click-through rate’ (CTR).
Just as a reminder: the ‘open rate’ is a percentage that expresses the ratio between the number of emails that are delivered to the recipient (all emails that reached the inbox) and the number of subscribers who actually opened the mail.
The CTR is the number of emails that were clicked at least once, divided by the number of delivered emails.