email marketing

The role of email marketing in the social media day and age (part 2 of 2)

In the first post about the role of email marketing in the social media day and age, I wrote that email marketing is not only about customer satisfaction and will continue to be used for other purposes too.

So what are these other purposes email marketing will still be used for? Let us look at a few and see how they have changed in this social media day and age. I’m just running through them and adding some thoughts from a social media perspective now and then.

There is much more to say about each and everyone of them. That’s where I hope your comments come in. Let’s summarize them and please say what you think.

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Alterian: social media marketing investments grow; social media monitoring and analysis tools will thrive

According to the annual worldwide survey of content management, email marketing, web analytics, social media monitoring and much more, company Alterian, 66% of 1068 surveyed marketing professionals will invest more in social media marketing in the next 12 months.

This of course does not mean that 66% of respondents will increase their marketing budgets: 40% of the 66% that will spend more in social media marketing, and I quote, “said they would be shifting more than a fifth of their traditional direct marketing budget towards funding their social media marketing activities”.

The survey also found that 67% of respondents feel social media is either ‘increasingly important’ or ‘critical to success’.

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