email marketing Archives - Page 35 of 62

Marketers have always embraced special events (should I mention the Superbowl, the Olympic Games and Christmas?) to reach out to their (potential) customers. One of the events that’s approaching fast is Valentine’s day.

As Valentine’s Day comes closer some companies start sending promotional emails on great gifts. They all try to influence the reader with romantic messages, useful tips and emotional call to actions. Did you plan to do the same?

Here are some tips I ran into on the blog of Campaigner, following a press release the ESP sent yesterday.

Protus’ Campaigner, a Canadian email marketing service provider, is helping small businesses target their perfect match with email marketing campaigns focused on the most romantic day of the year.

Viral marketing is very different from many forms of online marketing. While pay-per-click advertising and email marketing rely on razor-sharp calculations and per-customer acquisition costs, viral marketing is much more dependent on psychological triggers and natural marketing methods.

Perhaps that is why it is rarely the most scientific marketers that make the most successful viral marketing campaigns. It is difficult to calculate the spread factor for viral marketing news, just as it is incredibly difficult for Hollywood to predict which movies will hit big and which won’t.

The internet has opened up the age of the unpredictable hit, and with some psychological effects it’s possible to give your viral marketing campaign a much greater chance of being that hit.