email marketing Archives - Page 30 of 62

Tamara Gielen presents webinar on tactics to increase response to your email campaigns

I guess I don’t have to introduce my friend Tamara Gielen to the readers of this blog.

Besides being the founder of The Email Marketer’s Club, Tamara is an internationally sought after speaker and consultant on email marketing.

Recently, she has been speaking at the Email Evolution Conference in Miami and the Online Marketing Summit in London.

Next Tuesday Tamara hosts a webinar I will surely follow, and I invite you to do the same. Tamara will tackle 30 proven tactics to increase response to your email campaigns.

A bad email program is much like an ineffective sales person: the power of personalization

I recently took my 9 year old daughter to Justice, a children’s apparel retailer. From the onset the manager bombarded me, at 5 minute intervals, with product recommendations and promotions. This continued for 30 minutes until I was forced to school her on customer insight and preferences. The power of personalization.

A bad email program is much like an ineffective sales person. Instead of having to read the disinterest on the faces of your customers, feel the negative impact on sales, or in my case, hear the harshness of their words; email marketing can tell you almost everything you need to know about your customers and help you to sell more.