email marketing Archives - Page 28 of 62

Does OpenID help or hurt email marketing?

I am very happy to introduce you to a new contributor to this blog. Her name is Sophia Aladenoye, she is an email marketing analyst at Bloomingdales.com and calls herself a digital communications enthusiast.

Sophia currently blogs her thoughts, which tend to revolve around digital communications, human connectivity and authenticity here.

You can connect with her on Twitter here. In her first post, Sophia talks about OpenID and email marketing (something, I have to admit, I know nothing about, so all your comments and feedback are welcome!).

Email marketing: driving customer retention with email, a checklist

I found an interesting post on the Email Institute blog with tips to drive customer retention with email.

It contains some interesting insights that I would like to share with you, of course with permission of the Email Institute.

In these challenging economic times all marketers are under pressure to deliver smarter, more effective and accountable campaigns.

Acquiring new customers will always be important for long-term growth, but the demands of the economic slowdown leads to a greater emphasis on retaining existing customers and fortifying customer loyalty.