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Social Email Marketing

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Praise the lord: we have a newsletter!

The least you can expect from a blog that’s all about social media and email marketing is that it has social media presences and an email newsletter.

Well, the blog itself is a social media hub of course and then there is a Twitter account, since yesterday, there’s a Facebook page, there’s our Social Marketing Forum and we also have some stuff going on on Friendfeed, Digg, Delicious, StumbleUpon, YouTube and, well, some other places.

But where the heck is the newsletter? Well, it’s finally here and it goes out every Tuesday 10 AM EST. We started by asking people how they wanted to receive our newsletter, how often, etc. (yes, we did a survey before launching it).

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Categories Email marketing Tags Delicious, Digg, email marketing, Facebook, MailChimp, newsletter, social email marketing, Social Marketing Forum, Twitter

Email marketing still ranks high from the ROI viewpoint

According to the 2010 Annual Email Census performed by Econsultancy in association with Adestra, the majority of companies still find that email marketing provides a good return on investment.

Of all the marketing investments available to companies with interests online, companies responding to the 2010 Email Census reported that the most valuable marketing tactic is search engine optimization.

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Categories Email marketing Tags adestra, Annual Email Census, Econsultancy, email marketing, return on investment, search engine optimization
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