email marketing

Email marketing: how stupid can you be?

I have been in email marketing for ages. I have been in interactive marketing for ages. And I have been in social media marketing for, well, ages (if you take blogging into account).

I set up this blog with the help from some great people, we set up the Social Marketing Forum, its hugely popular Facebook page and also a Facebook page for this blog.

The last thing I wanted to implement was a newsletter and it's here (see subscription form on the left). The first one will be sent next Tuesday 10 AM EST. It’s an overview of the latest blog posts, for now.

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Can we finally conclude that social media marketing is not a hype?

As you know, earlier this week eMarketer.com released a report that leaves no room for doubt: social media marketing and email marketing are no competitors but “friends”.

Many have claimed that with the increasing adoption of social media by people, email marketing would go through rough times, to say the least.

But as I wrote in previous posts, this is nonsense, spread by people that focus on marketing and communication channels, rather than on what really matters.

I am not the only one that has been shouting that social media and other marketing channels work together very well. Several ESPs, for instance, knew that the integration between email and social media was coming (read this excellent post for instance).

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