Last week, at MarketingSherpa’s Email Summit ’10, ESP iPost announced a partnership with rich media developer Flimp Media.
The purpose of the partnership: offering email marketers a “metrics-driven video email messaging solution”.
This makes iPost, a company that also offers predictive analytics, the fourth (or fifth, lost track) email marketing service provider that comes with a combination of email and video since I launched this blog in December last year.
Nowadays, email marketers get the advice to focus on relevant and share-worthy content. However, content does not have to be written. An image is content too. However, in email marketing written content is king and on top of that don’t we have to keep our emails, their content and their design simple, to the point, concise, focused and short?
On the other hand, I notice an increasing focus on using video in emails. Video is a rich and more sophisticated type of content. However, the web surfers are embracing it so why not include it in email? Some email marketers are using it, and if we can believe some recent data (see further) it works. However, it surely is not mainstream yet.