Yesterday, I posted about the strange findings from Econsultancy regarding email deliverability, so I decided to make a follow-up post with over 25 tips.
They come from several posts and interviews on this blog. You will find the links to those posts below.
So, after you have read this post you can go and check them all out. Or you can simply go through our email deliverability section. Here we go.
Deliverability is a hot topic in email marketing today. There are many reasons for that: an increased volume of emails sent (email has recently been used more frequently due to the recession), a growth of lists, changing techniques at the ISPs to filter emails, etc.
The emphasis increasingly lies with relevance, content and interaction by and with the email recipients.
The ‘Email Marketing Industry Census 2010 report’ by Econsultancy, carried out in cooperation with Adestra, shows that the number of businesses claiming to have problems reaching their email subscribers’ mailboxes has increased by 3% compared to last year, reaching no less than 54%.