deliverability Archives - Page 2 of 6 - Social Email Marketing

HauteLook chooses StrongMail to reach fashionistas fast and viral

It’s been a while, since I had time to do some industry news. After the longer posts of the last weeks, here is a first shorter one.

Online private sale site HauteLook has selected StrongMail to take care of its email marketing requirements. These include deliverability (getting out two million emails in less than five minutes), providing a higher level of personalization, and, I quote from the press release “driving incremental top-line revenue”.

The news obviously also interested me since there is a social media component.

Contradiction: email marketers find it hard to reach the inbox but at the same time don’t seem to care too much

Deliverability is a hot topic in email marketing today. There are many reasons for that: an increased volume of emails sent (email has recently been used more frequently due to the recession), a growth of lists, changing techniques at the ISPs to filter emails, etc.

The emphasis increasingly lies with relevance, content and interaction by and with the email recipients.

The ‘Email Marketing Industry Census 2010 report’ by Econsultancy, carried out in cooperation with Adestra, shows that the number of businesses claiming to have problems reaching their email subscribers’ mailboxes has increased by 3% compared to last year, reaching no less than 54%.