deliverability Archives - Social Email Marketing

Day One Of MarketingSherpa’s Email Marketing Summit: What Has Changed?

Marketingsherpa-email-marketing-summit-2011

As usual the first day of MarketingSherpa’s Email Marketing Summit (as you know this time in Vegas) yesterday began with an overall view of the next challenges email marketers will be facing for 2011.

This is the top 5: Relevancy, List growth, RIO monitoring, Deliverability and Social media integration.

Permission starts before signing up for email marketing programs

With an increasing amount of emails sent, ever more email clients, the need to focus on relevant content to avoid unsubscribes (and get your mails delivered) and changing communication and interaction rules, deliverability remains an issue for email marketers.

Many emails from businesses, even highly targeted marketing emails, do not even get opened. They get binned, marked as spam (often unnecessarily), or archived right from the get-go, and never see the light of day.

Many recipients just do not have the time to browse through all their emails and, as you know, there are more interaction channels such as social media.