customer service Archives - Social Email Marketing

Article marketing: an interview with the founders of ArticlesBase.com

Do you remember that I announced a while ago that I was going to take a closer look at content-related (but very different) topics such as article marketing, syndicated content, content marketing and much more? Well, I’m still busy doing it.

The effort has resulted in a lot of work and testing but also in a few interviews with people such as Christopher Knight (Ezinearticles.com) and Joe Pulizzi (Junta42).

When interviewing Bryan Eisenberg, there was quite some content-related stuff going on too. On top of that, thanks to our contributor Ambal Balakrisnahan, we can bring you more posts regarding content marketing. In this post, however, I am going to talk about article marketing again.

The different steps in a social media marketing campaign: an interview

You probably know that I have been saying that email marketing, social media marketing and every other form of marketing you can imagine should be a part of an encompassing marketing strategy, enabling you to see the big picture (and the overall ROI), instead of focusing on the channels and media themselves.

Recently, I interviewed Bart De Waele. He’s a Belgian social media expert so you might have never heard about him before. However, his social media marketing and online reputation management company (one of his many ventures) is doing quite well.

I asked Bart to talk a bit about his views on social media marketing.

For starters, I asked Bart what, according to him, the different steps are that should be taken in a social media marketing campaign.