customer acquisition

The different steps in a social media marketing campaign: an interview

Bart De Waele You probably know that I have been saying that email marketing, social media marketing and every other form of marketing you can imagine should be a part of an encompassing marketing strategy, enabling you to see the big picture (and the overall ROI), instead of focusing on the channels and media themselves.

Recently, I interviewed Bart De Waele. He’s a Belgian social media expert so you might have never heard about him before. However, his social media marketing and online reputation management company (one of his many ventures) is doing quite well.

I asked Bart to talk a bit about his views on social media marketing. 

For starters, I asked Bart what, according to him, the different steps are that should be taken in a social media marketing campaign.

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Joseph Jaffe at MarketingSherpa’s Email Summit ’10: happy customers equal new customers

Joseph Jaffe, keynote speaker at MarketingSherpa's Email Summit '10 Today, Joseph Jaffe opened the second day at MarketingSherpa’s Email Summit ’10. It seems that Joseph’s keynote was quite a success, the last few hours the things he said were all over Twitter.

 

Our man in Miami followed Joseph Jaffe’s keynote, below you can read what he mailed me about it. Joseph Jaffe presented his new book and theory, called “Flip the funnel”.

 

Kenny, who runs Emailgarage, feels that the new theory is a bit like Frederick F. Reichheld’s customer loyalty but then with a social media marketing flavor. Since I first interviewed Joseph ages ago on his book “Life after the 30-second spot”, we met several times and besides being a nice bloke, he knows how to passionate an audience. Our man in Miami seemed excited too, but he tried to resume Joseph’s keynote in a few snapshots. Here they are:

 

 

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