Our man in Miami (who by now must be our man somewhere in Europe) sent some more impressions of MarketingSherpa’s Email Summit ’10, more precisely of the last day of the event.
He writes that this last day was all about social and permission marketing. It struck him that the US (opt-out) market is using the advantage of working in a 100% opt-in concept too now.
And that was exactly the link between social media, deliverability and the topics of the last day, Kenny says.