When talking about social CRM with people, the first company that is mentioned often is Salesforce.com. It is weird to see how people link a topic such as social CRM immediately with a company or platform.
However, social CRM is much more than that. Yes, it is also about having a holistic and multichannel view on your customers and prospects. And, yes, it’s about social networks and CRM platforms too.
But most of all, at least according to me, it’s about a customer-centric mindset.
I wonder how many email marketers are really able to determine the return on investment of their activities and how they’re doing it in this social email marketing day and age. I’ve tackled the topic several times, talked about it with some people, but I’m curious how you, dear email marketer, do it.
So if you combine social media and email marketing, feel free to share your insights.
When you ask marketers, many still say that email has a high ROI.
However, it’s not the champion of ROI.