Conversionation

StrongMail acquires two agencies and launches email & social CRM agency Threadmarketing

The convergence between email marketing and social media marketing has been one of StrongMail’s strongest assets for quite some time now. With products such as Social Studio and StrongMail Influencer, the company has developed the means to realize a mutual reinforcement between social media and email. And now, some important dimensions have been added: CRM, with of course an included social aspect, and strategic advice.

StrongMail does not execute this by offering new products or services, but by creating an email and social CRM agency with the name: Threadmarketing.

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Social media metrics and ROI: measuring efficiency and conversion of social media, online video and mobile is a challenge

ROI

The fast evolutions in the digital landscape (social media, mobile, online video, etc.) give a lot of marketers a hard time adjusting their marketing mix in such a way that they create more value for their company and for their customers, prospects, and all other people in the ecosystem around their business.

This often has to do with a strong focus on the channels and the technologies, a lack of clearly calculated examples, models, and user cases, and the rising pressure to account for everything using the almighty ROI. But I think that above all, it has to do with the change in mentality, and the failure of existing communication models in a world where people define a brand.

Adopting the media and channels, that are used by people nowadays in the marketing mix is therefore taking very long.

A survey from Omniture points out that a mere 14% of the questioned marketers nowadays use mobile, social media, as well as online video in their marketing mix (so, all three together).

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