Ambal Balakrishnan from Click Documents last week invited Beth Hrusch to discuss about Repurposing Content. Beth is Senior Editor at Interact Media, a content marketing software company.
Did you know that you are creating content for your business on a daily basis? Every time you write a memo, post a blog, record a workshop, or put together a PowerPoint presentation, you’re creating useful content.
Did you ever wonder what else you could do with it all?
If you don’t have the channels to allow people to connect with you, they will not communicate.
If you don’t look at what people are doing online, listen to what they say, talk to them and touch them, you will not be able to read their digital footprints, smell the digital signals they send out and ultimately go beyond simple social media connections to build valuable relationships and communities.
In social media marketing you need to have an integrated marketing approach, using all your channels and social media ‘voices’ and of course you also need to listen.
Besides those omni-channel, multi-channel or cross-channel marketing ‘voices’ and ‘ears’ you need stories.