There is always room for improvement in even the most optimized and efficient email marketing campaigns.
From edited body messages to different marketing tactics, email marketing is a progressive and ever-changing phenomenon.
If you are satisfied with your email marketing success but want that little bit more from your subscriber list, here are some general tips.
What is good content and what is successful content marketing? It certainly isn’t about quantity.
That’s what B2B marketing consultant and writer Michele Linn says in an interview with contributor Ambal Balakrishnan from Click Documents.
While many companies may be focusing on quantity, the ones that will succeed will be those who focus on quality, Michele says.
She predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media.