Article marketing: an interview with the founders of ArticlesBase.com

Do you remember that I announced a while ago that I was going to take a closer look at content-related (but very different) topics such as article marketing, syndicated content, content marketing and much more? Well, I’m still busy doing it.

The effort has resulted in a lot of work and testing but also in a few interviews with people such as Christopher Knight (Ezinearticles.com) and Joe Pulizzi (Junta42).

When interviewing Bryan Eisenberg, there was quite some content-related stuff going on too. On top of that, thanks to our contributor Ambal Balakrisnahan, we can bring you more posts regarding content marketing. In this post, however, I am going to talk about article marketing again.

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Customer-centricity, multichannel marketing, relevant content and CRM 2.0: has anything changed?

When talking about social CRM with people, the first company that is mentioned often is Salesforce.com. It is weird to see how people link a topic such as social CRM immediately with a company or platform.

However, social CRM is much more than that. Yes, it is also about having a holistic and multichannel view on your customers and prospects. And, yes, it’s about social networks and CRM platforms too.

But most of all, at least according to me, it’s about a customer-centric mindset.

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