Joe Pulizzi is a leading author, speaker and strategist for content marketing. Joe, founder of content matching site Junta42, is co-author of Get Content Get Customers.
A while ago I interviewed Joe (read the interview here).
In this post, Joe Pulizzi shares his 8 keys to social media success. Here they are.
What is good content and what is successful content marketing? It certainly isn’t about quantity.
That’s what B2B marketing consultant and writer Michele Linn says in an interview with contributor Ambal Balakrishnan from Click Documents.
While many companies may be focusing on quantity, the ones that will succeed will be those who focus on quality, Michele says.
She predicts that content will continue to be a driving force in B2B marketing in 2010, especially as companies try to take advantage of social media.