community marketing Archives - Social Email Marketing

Social media marketing, content marketing and search engine optimization

Recently I announced I was going to talk a bit more about the impact of social media on search engine marketing and how both strengthen each other.

There are many ways of improving the position of your blog, website, etc., using social media marketing, content marketing, community marketing and the likes.

A good and valuable Twitter account has a positive impact on the search engine ranking of your website or blog. The same goes for social bookmarking on platforms such as Delicious and Digg, a good number of presentations on slideshare, white papers with hyperlinks, etc.

What is social (media) marketing? Marketing.

Here’s a post about ‘social marketing’, and what it is. Might seem strange for a blog that has been talking about social media marketing since over a month now but let’s look at it anyway because there is more than meets the eye.

The term ‘social marketing’ was introduced ages ago by Philip Kotler. To be precise: Kotler and Gerald Zaltman wrote an article called “Social Marketing: An Approach to Planned Social Change” in the Journal of Marketing in 1971.

You can see, given the year the article was published, that social marketing strictly has nothing to do with Internet, social media, etc.