communication Archives - Page 2 of 4 - Social Email Marketing

Smartphones, iPad, netbooks, MIDs: the mobile email marketing and user experience viewpoint

Mobile technologies and devices are adopted by consumers at an incredible speed. Desktop computing is being overtaken by mobile computing with an increasing range of devices and formats.

The smartphone is becoming a communications hub – indeed, for social networking and email as well – and allows users to integrate location, social networking, communication and information. The war of the formats is raging (smartphones, netbooks, MIDs,…) but it’s obvious mobile is a key focus.

This is a challenge for businesses and of course an opportunity. On the Email Institute web site, I found an article by Epsilon’s Colin Bhowmik including some thoughts on the iPad and some tips.

The connected buyer in the social networking age: welcome to the ‘pull’ customer

When looking back at this week’s earlier post regarding the shift from selling to buying, I remembered an article I wrote a while ago about what I then called ‘the pull customer’.

The marketing and communication reality has changed dramatically since the arrival of new digital media. Whether we call it Web 2.0, social media or any other buzzword, we tend to summarize these changes as the end of mass communication as we knew it, an explosion of new communication channels, the fragmentation of media, the participation of people in the marketing and communication process, customer-centricity, more focus on value and relevance and so on.

One of the changes, that is going on since many years now, is the fact that communication and marketing have increasingly become a ‘pull’ instead of a ‘push’ process. Remember those words? Push versus pull marketing?