Click Documents

Ambal Balakrishnan interviews Seth Godin on his new book ‘Linchpin: Are You Indispensable?’

Ambal-Balakrishnan What is a linchpin? Dictionary defines linchpin as – A locking pin inserted in the end of a shaft, as in an axle, to prevent a wheel from slipping off.

Seth Godin has titled his new book as Linchpin (referring to a person). Who are Linchpins? Linchpins are the essential building blocks of great organizations. Like the small piece of hardware that keeps a wheel from falling off its axle, they may not be famous but they’re indispensable. 

These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos.

Our contributor Ambal Balakrishnan recently invited Seth Godin to discuss his new book Linchpin: Are You Indispensable? and to share his insights with the visitors of her blog. Now, Ambal shares them with us too.

Read more

Content marketing: predictions from 39 B2B marketers and marketing automation experts

Recently, I posted about Junta42’s research regarding content marketing and where it’s heading. The people at Click Documents also have published content marketing predictions, but they took another approach. Click Documents invited some industry experts to share their opinions.

With the support of Marketo, a US-based B2B marketing automation and lead management company I interviewed here before, all this resulted in a nice eBook. It’s called “Key Content Marketing Trends and Predictions for 2010” and contains very interesting findings, content marketing tips and the opinions of some great people.

Ambal Balakrishnan, president and co-founder of Click Documents asked 39 of the world’s top B2B marketers, email marketers, marketing automation experts and social media mavens one straightforward question: “What are key marketing trends and predictions for 2010?”

Read more