Click Documents Archives - Social Email Marketing

Galen De Young : “the smartest B2B marketers will master how to leverage and optimize content across search, email, and social”

Contributor Ambal Balakrishnan from Click Documents, recently interviewed Galen De Young, managing director of Proteus B2B and Proteus SEO. Ambal asked Galen’s view on the role and rise of content in B2B marketing.

According to De Young, content marketing will become the first priority of top B2B marketers because of its powerful role in positioning, lead generation & nurturing, social media, and organic search.

The focus and investment on SEO will increase sharply as B2B marketers seek to leverage content marketing across multiple search channels, he says.

However, according to De Young, B2B marketers will struggle to source people who can write well and effectively package content marketing.

Michael Stelzner: social media strategies will be as commonplace as using a fax machine

Earlier this year, Ambal Balakrishnan from Click Documents interviewed Michael A. Stelzner, among many things the author of “Writing White Papers: How to Capture Readers and Keep Them Engaged” and the founder of SocialMediaExaminer.com, one of the first social media marketing blogs that last week published a report, based on a survey among its readers.

Ambal asked Michael (a.k.a. Mike) to share his marketing predictions for this year.

According to Mike, social media marketing will become a mainstream method for businesses to connect directly with customers and prospects.