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Social media marketing without the buzz

I’ve been talking on this blog about how important it is to look at social media from an overall perspective without focussing too much on (and getting lost in) the media and tactics.

Well, here is another presentation, this time from the people at Ogilvy PR Asia Pacific, that says it all.

It was posted 4 days ago and is called ‘social media basics for executives’ but, for me, it’s social media marketing without the buzz, the fuzz and the hype.

One to go through if you get lost in ‘social media expert’ land again.

Social media marketing mistake #5: measuring social media marketing is not important

Most businesses simply don’t measure the impact of their social media marketing. The reason is often that they don’t have the tools.

Traditional measuring tools such as some Web Analytics platforms can be incapable of measuring social media. More advanced (and expensive) Web Analytics applications however often can.