As outlined in my previous post, “Why Email must Reverse Engineer Social Now”, future engagement metrics and delivery patterns will be based on how subscribers’ social networks interact with a given brand.
Disclaimer: The strategies outlined below are congruent and/or complementary with advanced “opt-in” best practices.
It is safe to say that behavioral targeted messaging may not achieve the same level of granular social activity that a contemporary preference center would.
In the first post about the role of email marketing in the social media day and age, I wrote that email marketing is not only about customer satisfaction and will continue to be used for other purposes too.
So what are these other purposes email marketing will still be used for? Let us look at a few and see how they have changed in this social media day and age. I’m just running through them and adding some thoughts from a social media perspective now and then.
There is much more to say about each and everyone of them. That’s where I hope your comments come in. Let’s summarize them and please say what you think.