brand awareness Archives - Page 2 of 3

Facebook and Nielsen report: “advertisers can’t buy earned media”

Facebook and Nielsen published a joint report, called “Advertising Effectiveness: Understanding the Value of a Social Media Impression”.

Both companies want to answer the “need for guidance when it comes to measuring the value of social media advertising” that they have heard from “countless brand marketers”.

The joint report shows some first results of an analysis of survey data from over 800,000 Facebook users and how they responded to over 125 ad campaigns (from 70 brand advertisers) on the king of social networks.

The ROI of social media: a range of valuable opinions and insights

Recently, I wrote about the ROI of social media marketing. As you know, there are some misunderstandings and, to say the least, different opinions regarding this topic.

In the Social Marketing Forum, where I’m a member, some interesting opinions regarding the topic were posted when one of the members asked about the ROI of social media marketing.

I’m going to sum them up because it’s really interesting to have the opinions from different experts, with different backgrounds (performance marketing, social media management, B2B lead management marketing, web analytics, etc.).

So, this will be the longest post ever on this blog, but it’s one you might want to print…