Should you write the content for your blog yourself?

The best way to create content for your blog is to do it yourself. Authenticity, remember?

However, in contrast to many blog marketing experts, for instance, I believe this does not mean you must at all times write yourself. It’s better too but sometimes it’s not necessary. Let me give you an example. 

Imagine that there were interactive media such as blogs, Facebook pages and email when Einstein, Freud, Darwin, Copernicus, or any other great thinker you can think off, lived and worked.

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Blogs are social media too

Although everyone is talking about Twitter, Facebook and the likes, social media marketing also includes blogs, and sometimes we forget that for many companies in many countries setting up a corporate blog is still a topic that requires a lot of discussion, convincing, debating, etc. “What about our reputation?”.

In fact, many companies don’t have a corporate blog yet. So before starting to use the new trends, you might consider to start a blog first.

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