Have you ever thought about the relationship between the number of blog posts and the leads generated? I haven’t but then again, I don’t generate leads.
Anyway, other people have been thinking about it. According to a (more or less) recent study and statistical analysis conducted by HubSpot, as the number of articles on a blog post surpasses the number 20 (based on blog articles at the beginning of the month), the number of monthly leads will grow.
In this digital and social media era, marketers are increasingly embracing digital technologies and try to stay up-to-date with emerging trends. This is a difficult exercise because as a marketer you tend to lose yourself in technologies, media and channels and tend to forget the bigger picture.
The real exercise is not to fully understand all digital channels (although I encourage you to do so) but to understand how you can use all these new social and other media for marketing purposes.
I am often asked, when writing for other blogs about social media marketing, to describe social media in simple terms or to tell people how to get started. I always try to answer, but it is a huge exercise.