Simplify and focus. That’s been my mantra lately. When I joined Twitter and started blogging early last year, I felt like a sponge, wanting to consume as much as I could.
While I still love to learn and I read as much as I can, I also find myself really focusing on certain things while tuning out others things that may have caught my attention a few months ago. Your prospects are doing this, too.
So, as I was reading Blink by Malcolm Gladwell, I was struck by one of his conclusions.
A recent report from HubSpot claims that inbound online marketing attracts more and cheaper leads small and medium businesses.
HubSpot, as you probably know, but for the record, an inbound online marketing platform and company, says that, well, what it does has the potential to double the average monthly leads for smaller and medium level businesses.
A company’s presence on Google as well as its customer base can take a hike if a community of followers is created through twitter and a regular influx of updated content on a blog is guaranteed.