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The Tipping Point and social media

This is not a post about when social media hits the Tipping Point; it’s more a bunch of some initial thoughts on a part of Malcom Gladwell´s theory and who in social media it applies to.

Said from the beginning – I would like your comments and thoughts on this – so please while reading, prepare yourself to leave those valuable thoughts.

At Mindjumpers, we have for a while now been looking into the first part of the Tipping Point theory, the part of how things go viral, not through the quantity of people, but through the quality.

Article marketing : an interview with Christopher Knight (Ezinearticles.com)

Worldwide Alexa traffic rank: 131. In the US : 58. Number of sites linking in: 33,232. Online: since end 1999. Who are we talking about ? Ezinearticles.com, a website with a design that feels a bit as if Jakob Nielsen designed it (sorry, Jakob, just kidding) but who cares?

Not Christopher Knight, the founder of the website and the number one in article marketing from an Alexa viewpoint, before first competitor Articlesbase.

However, both have another business model and different approach as I’ll explain in later posts. In this post, it’s all about article marketing and Ezinearticles.com since I interviewed Christoper Knight to find out the facts and myths about article marketing and to find out if and why companies should publish or reprint articles from a site such as Ezinearticles.com in their email newsletters, websites, blogs, etc.