Earlier this week, the Wall Street Journal, posted an interesting article about the ways businesses are trying out Twitter.
Readers from the US might think “so what” since, as is often the case in new interactive marketing areas, the US has a leading position when it comes down to the corporate use of social media and Twitter.
However, in the article the Wall Street Journal looked at how European firms are trying out Twitter.
Marketers have always embraced special events (should I mention the Superbowl, the Olympic Games and Christmas?) to reach out to their (potential) customers. One of the events that’s approaching fast is Valentine’s day.
As Valentine’s Day comes closer some companies start sending promotional emails on great gifts. They all try to influence the reader with romantic messages, useful tips and emotional call to actions. Did you plan to do the same?
Here are some tips I ran into on the blog of Campaigner, following a press release the ESP sent yesterday.
Protus’ Campaigner, a Canadian email marketing service provider, is helping small businesses target their perfect match with email marketing campaigns focused on the most romantic day of the year.