Last week, email marketing service provider (ESP) Silverpop sent out a press release, focusing on some conclusions the company made, based upon its conversations with customers and email marketers.
Some of these conversations occurred via webinar. Silverpop has a popular monthly webinar series and, according to the press release, last year thousands of marketers logged in to Silverpop webinars.
Now, let’s look together at some lessons Silverpop learned about the priorities, challenges and issues email marketers have.