According to Loop Demand Gen, an integrated business-to-business (B2B) demand generation and telemarketing services company, the majority of B2B marketers will have at least the same marketing budget in 2010 as they did in 2009.
This despite current economic conditions and budget cuts in many organizations.
In a survey the company found that only 25 percent of respondents will add marketing positions in 2010, which suggests that marketers are challenged with accomplishing more with fewer staff.