Pan-European Conversion Marketing and Interactive CRM software vendor Selligent (disclaimer: I worked for the company as a consultant a few years) is actively marketing its revamped marketing suite. I interviewed CEO André Lejeune concerning the company’s strategy and the market developments surrounding marketing automation and CRM.
I started by asking Lejeune what he thinks about the “hot topic” of the moment in marketing, social media, and how it’s connected with email marketing and CRM from a customer-centric perspective.
André Lejeune: “Social media marketing has so far mainly been used for branding. Integration into cross-channel interactive marketing however, offers interesting possibilities, and is becoming increasingly important. The integrations that I have so far encountered between CRM or marketing solutions and social networks are still not strong enough. At Selligent, we are intensifying this integration further and also leverage social media in our own cross-channel and customer-centric marketing strategy.”