advertising Archives - Page 2 of 2 - Social Email Marketing

Madison Avenue still has to find its way to social media, and it will not happen soon

Last week, CNET’s Caroline McCarthy wrote about eMarketer’s data about ad spending on social media sites.

According to eMarketer, the share of social networks such as Facebook and MySpace, was only 5.5% of the total digital ad spending in 2009. That’s slightly more than in 2008, and it’s indeed a bit surprising when listening to both the intentions from marketers and from the social networks themselves.

Especially if you look at how the Facebook’s and MySpace’s of this world try to convince advertisers to spend on their networks. Is it a coincidence that recently Facebook announced it will take care of its own advertising business?

Five ways to keep your followers happy when you use Twitter for promotions

As much as certain areas of the internet love to be marketed to, Twitter users are highly selective in what they find worthy of being marketed on the platform.

That is the reason why you have got to achieve two things when you want to promote your stuff on Twitter. The first, and in the long run, most important, is to build an audience that is happy with you being there. The power comes with long-term followers, and that is what makes marketing easy.

The second, of course, is to promote your products, services, or whatever your end result is. Don’t worry: Twitter is not an impenetrable marketing tool, but it does require some long-term strategy. These five tips will help you learn, market, and adapt.