Social Email Marketing

CheetahMail (Experian) further integrates email marketing and social media

Another provider of digital marketing solutions has chosen to go further on the path towards the integration of social media and email.

Experian Marketing Services has announced the “availability of extensive social media tools standard within its email application”. That email application of course is CheetahMail.

Now, didn’t CheetahMail have some social media possibilities already? Yes, it did: customers could use sharing tools, a.k.a. “Share With Your Network” or SWYN, Twitter features and Facebook features.

Michael Stelzner: social media strategies will be as commonplace as using a fax machine

Earlier this year, Ambal Balakrishnan from Click Documents interviewed Michael A. Stelzner, among many things the author of “Writing White Papers: How to Capture Readers and Keep Them Engaged” and the founder of SocialMediaExaminer.com, one of the first social media marketing blogs that last week published a report, based on a survey among its readers.

Ambal asked Michael (a.k.a. Mike) to share his marketing predictions for this year.

According to Mike, social media marketing will become a mainstream method for businesses to connect directly with customers and prospects.