Social Email Marketing

Word-of-mouth in the digital age: introducing “word-of-mouth equity”

One of the “marketing techniques” that thrived in the recession year 2009, was word-of-mouth marketing. Word-of-mouth is a natural human phenomenon, word-of-mouth marketing is a set of techniques and strategies to strengthen and induce it.

There is a lot of confusion about the differences between viral marketing, word-of-mouth marketing, buzz marketing, connected marketing and even social media marketing.

However, as I explained in previous posts, word-of-mouth has always been around, as well as word-of-mouth marketing.

Thoughts on anonymous blogging, personal branding and social media marketing noise

My little blog has a nice crew of contributors. Some contribute a lot, many do it for the fun and passion of sharing, some do it a while (I guess until their Pagerank is up or they seek incoming links somewhere else), some do it now and then and some allow me to take what I like from their blogs.

There are all kinds of people, all kinds of reasons to do things and they are all welcome.