Social Email Marketing

Michele Linn’s 5 ways to find the perfect keywords for your B2B content

Here is another great post from Michele Linn. This time, she looks at how to find the keywords for your business-to-business content marketing strategy.

Something easily overlooked in content creation is the importance of keywords. Marketers often think about keywords when optimizing a website for search, but keywords are equally important is for ALL content you create, such as blog posts, white papers, eBooks, press releases, etc.

It’s a great idea to develop a list of keywords that you use consistently throughout all of your content. Of course, this begs the question: how do you know what the right keywords are? As a starting place, consider these five tips.

Facebook: “Like” is liked but do you like it? I bet Google doesn’t

I’ve been playing around with Facebook’s “I like this” or, if you prefer, “I recommend this” button and have manually implemented it on top of some posts like this one. I also checked out all the other new Social Graph related features that Facebook added.

Indeed, manually, because although the blog platform I use, TypePad, was the first in the “Like” button program, it hasn’t really done spectacular things with it yet but, then again, it's all so new.

You can add a “Like” or "Recommend" button for your blog in general via TypePad, but as far as I can tell, it’s impossible on a post basis, unless you have access to the source code of TypePad.