Simplify and focus. That’s been my mantra lately. When I joined Twitter and started blogging early last year, I felt like a sponge, wanting to consume as much as I could.
While I still love to learn and I read as much as I can, I also find myself really focusing on certain things while tuning out others things that may have caught my attention a few months ago. Your prospects are doing this, too.
So, as I was reading Blink by Malcolm Gladwell, I was struck by one of his conclusions.
Earlier this month I posted a text, called ‘Email marketing: integration with social media and other channels is the present’ with input from ESP GoldLasso.
In this post I take the integration possibilities a bit further. I again use content that the people of GoldLasso provide in their whitepaper. The reason I do that, is because integration of email marketing and other media is not new.
What is relatively new is the integration of email marketing with social media but there are much more possibilities to embrace other channels in email marketing.
Below are three examples of how to use integration from its most basic format to a more complex model.