Social Email Marketing

The revenge of the neglected child of online marketing: content

These days, the importance of content for online marketing and communication is receiving a lot of attention. And I would say: it’s about time. I’ve only been shouting about this from the rooftops for the past fifteen years or so.

Why has it taken so long? Simple. Everyone was so occupied with broadcasting and all these new marketing channels and techniques like websites and email marketing (yes, once upon a time that was something new) that absolutely no attention was paid to the essence.

And that essence is: how can I use interactive marketing more effectively in order to better serve my customers and generate more turnover? Period.

Email messaging : worthy of a higher sense of purpose

Whether there are dozens or hundreds, the email messages that arrive daily in your inbox vie for a share of your time and attention. Because of persistent issues with spam, messages face continued scrutiny.

In order to appeal to subscribers, messages must be authentic, carefully crafted with a specific purpose in mind. The question is, what kinds of messages will catch subscribers’ attention and resonate with them?

One type of authentic email messaging is laced with charitable goals and good intentions. Subscribers find the idea of charity emotionally appealing, and they will gain satisfaction when they know that proceeds from purchases of your product or service will ultimately benefit other human beings in need.