Guest post: how to work a trade show

Janine_Popick_kl

Then I visit companies at local tradeshows and events, I always analyze their marketing tactics. It’s not enough to just show up to the event and wear the company T-shirt; you have to actually sell your products and services. Unfortunately the decision maker who signed off on the budget for the tradeshow booth is not always attending the actual event. If you stuck 100 small business OWNERS in these booths or people who were trained really well by the small business owners, they’d be selling their socks off.

Given that so many excellent companies make basic mistakes when promoting their companies, I thought I’d go into a few of my basic rules for each tradeshow.

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People and social media for a world without torture

World without torture

In one month, on June the 26th, it’s the “United Nations International Day in Support of Victims of Torture”.

For the IRCT, abbreviation for “The International Rehabilitation Council for Torture Victims”, today is the start of a large, worldwide campaign to help raise awareness for the problem of torturing and the effects of it for its victims.

The IRCT is a worldwide organization which helps the torture survivors to start building a new life for themselves, and at the same time fights to ban torturing from the planet entirely.

Like every NGO, the organization greatly depends on the support of donors and people’s goodwill.

This year, the IRCT plans to more than ever denounce the problem of torture and the effects of it, and continue the battle against it.

With this, the IRCT calls upon people but even more so upon the media which nowadays connect people and therefore make it possible for NGO’s to mobilize the world on a bigger scale, and with a larger and faster reach: social media.

This happens through the “World without Torture” campaign, which has the goal to make the dream of a world without torture reality, with the use of a Facebook and Twitter account, amongst other things.

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