Social Email Marketing

The people of Mindjumpers, contributors to this blogs and co-founders of the Social Marketing Forum, give an example of how social media marketing can be used by car manufacturers to go viral and get buzz, moving beyond the traditional car commercial.

Car manufacturers are typical big spenders when it comes to online and offline advertising and the launch of a new car always leads to a series of advertisements.

I guess we all know how these ads look. A shiny car going along the road. Something about how safe it is and what pleasure it is to drive.

Toyota has launched a campaign that moves beyond the classic campaigns. To promote the new Toyota Sienna SE the company does something new, fun and involving.

Marketers need to have teasing and effective content on their web sites and blogs to attract visitors and customers. They need persuasive content in their emails. And, after all, that’s what search engine marketing is about as well: getting visitors to your website or to a specific landing page by offering consistent and relevant content. Blog marketing, search engine optimization, social media marketing, content marketing, they all have one thing in common: they aim to attract, be found and persuade. But is it any different than in email marketing and what skills do we need?

We all know that content is crucial in SEO and that the words in a search engine ad are key to conversion. We also know that content is essential in the post-click process, email marketing and in social media.

Valuable and relevant content is what makes people click a link, take action, download something, further discover your site or blog and share information with others over social networks. The content that matters, however, is the content you need for your – prospective – customers and business goals.