Social Email Marketing

I remember a more simple and un-embellished time, even unpretentious as far as I am concerned. A time when people weren’t constantly updating their Twitter accounts, communicating with their friends via Facebook, staring at a small screen with intrigue and arguably isolating themselves from the tangible world.

Personally, I cannot judge because I constantly fall into this trap and even find myself updating various social platforms simultaneously. Even though I continually use social media, I can still see the potential for digitalization to destroy the nature of interpersonal communication.

With individuals constantly expressing themselves through digital channels, will they even be able to connect with people on a personal level, aside from the barriers of digital concealment?

Contributor Pieter Wuyts from 8Seconds, who landed quite some new deals and partnerships since he wrote about getting more people to the landing page (a post that was really liked by many of you), has a new great example of improving your email campaigns, this time using multivariate testing.

Since his last post, Pieter’s Belgian company signed agreements with ReturnPath, Silverpop, RapidSugar and many more – I say this because Pieter admitted that posting here quite helped him so if there are candidates for good posts out there 😉

Anyway, one of the partners of 8Seconds is 22Times. This company works among others for UPC that won an Emma award using multivariate testing. In this post, Pieter explains, including all the details (buttons, process, results,…), just how UPC did that. A great case.