Twitter seems to be the king of social content sharing and micro-blogging. Wherever you go and whatever you read, it is almost impossible to escape the stories about Twitter.
While detractors are quick to label it frivolous and lacking in detail, there’s some real value to Twitter as a marketing platform, especially for brands and companies that are already relatively well established online.
The hardest step for marketers is signing up to Twitter. There are so many decisions to make, so many factors to isolate, and so many choices that can only be made once.