Some interesting thoughts from Michael Kahn (Performics) on the importance for brands to get their Twitter handle and on the importance of Twitter for search engine marketing.
Kahn: “Relevant brands have to have a presence on Twitter. Brand name Twitter handles are far too valuable to your brand to let them sit out there for squatters to scoop up. If someone else grabs your handle, they are controlling your brand’s message”
Do you have an active Twitter account? Is your business on Facebook? Cool. But it’s not the same as engaging in social media marketing. Social media are interconnected and so should your marketing be.
Use Twitter, Facebook, your blog, your email marketing and any other communication and interaction channel and let them strengthen each other. Today customers decide themselves how they want to be in touch with your business so offer them all the options you can and connect these various channels and media.
Your customers don’t limit themselves to just one medium either.