Social Email Marketing

Social email marketing, engagement and deliverability

E-mail marketers use various metrics to assess the impact of their campaigns. Some of these metrics, like the ‘open rate’ (the number of opened emails), are focused on the effectiveness of the e-mails themselves.

Others, such as conversion and metrics that look at the impact of email marketing on the business, aim to show the contribution of email marketing to the bottom line. An example: the average order value per subscriber in case the mailing is intended to generate sales.

The last type of metrics and KPI’s require integration with other measurement systems such as web analytics applications. However, they are crucial because ultimately the aim of marketing is sales.

How to track blog value

Blogs, while older and substantially more mainstream than most social media platforms, are still an important form of social media in their own right. Blogs can play a perfectly good role in email marketing and other tactics. And the can serve many business goals and respond to the questions target audiences have.

They are more in depth than Twitter and more powerful for spreading ideas than Facebook updates. Furthermore, they serve as more important ‘thought leadership‘ tools than a mere LinkedIn profile or online resume.

Blogs are social media platforms reduced down to core components — a dedicated audience, your thoughts, and a small but significantly more powerful audience than your Twitter followers or Facebook friends. While many people pass them over entirely, blogs are the most powerful form of social media around.